Certified Email Marketing and Funnel Optimization Expert
If you are like most small business owners, you enjoy what you do, but you like selling about as much as doing taxes.
It can feel like you are annoying people when you try get them to buy your products or services.
Or worse, maybe you've tried but you didn't get a single response. Not even an angry email saying "take me off your damn list!"
It's frustrating because you know you need customers or you'll soon beputting a Going Out Of Business sign on your front door.
What if you had a better way?
Well I have an answer for you, but first let me tell you a little about myself...
My name is Craig Eubanks. I've been doing copywriting, email marketing, and conversion optimization since 2003. I've helped my clients bring in over $10 million in sales, and have taught marketing at a variety of conferences, seminars and webinars.
But it wasn't always that way...
After getting my Masters Degree from RIT, I worked in technology. Eventually ending up in Silicon Valley.
Unfortunately my timing was bad. I moved to Silicon Valley about a year before the infamous Dot-Com Crash and was soon out of a job and stuck with paying high rent and a year to go on my lease.
Since the area was flooded with out of work engineers there were hundreds of applications for any job that opened up. And I was rapidly burning through my savings.
So I started a business. I had recently been certified as a clinical hypnotist and in NLP so I figured I'd try that, but that only clients I seemed to get were those who wanted free sessions.
Clearly I was doing something wrong, and I had started dipping into my IRA. I was nearing panic mode.
Luckily I got my hands on some old school direct response marketing books and as I went through them I realized that was my problem.
I became a rabid student of old-school copywriters and ad-men. I was a voracious marketing junkie.
Then one of the crazy things happened that changed everything.
I asked one of my coaching clients how he did his marketing. I made some suggestions and next thing I knew... he was paying me to run his marketing.
Word spread and I went from struggling hypnotist to in-demand marketing guy.
Did you notice I was telling you a story? Do you feel like you know me a little better now? Maybe even you trust me a little more than a few minutes ago.
This is one of the reasons storytelling is so valuable for your business.
And there's an even better reason... the right story can work gangbusters to skyrocket sales.
I was a marketing rookie and my client was doing their first product launch.
It was a training program for men on how to approach and talk to an attractive women, called Fearless First Impressions.
The video was from a seminar by the same name. Shortly after the event an attendee sent us an email raving that he got a new girlfriend the SAME DAY as the seminar using what he learned.
And how he hadn't even been on date for years before that seminar!
So I asked if we could use his story for the sales letter, because I thought it showed PROOF that the program worked.
He agreed we could use his story and his name, so we ran it. The results were stunning. I was shocked at how guys responded to the story. And I was also thrilled. And so was my client, because it brought in over $100,000 in the first 4 days!
Later I had a chance to talk to some of the guys who bought the program, and what I discovered was the true power of using a story.
These guys identified with the main character in the story. He wasn't super attractive (in fact he was overweight), he wasn't rich, and he wasn't famous.
He was just an average guy who now had a cute girlfriend.
Because they connected with the guy in the story, it became REAL for them inside their mind. And they were then able to IMAGINE themselves with a new cute girlfriend.
At that point all they had to do to make it happen was to BUY the program. And they bought like crazy!
And this was to a fairly small email list, so the promotion wildly exceeded our expectations.
Lightbulbs went off in my head. I realized was on to something and I have used stories ever since. In fact, storytelling has become and essential part of my marketing because...
And after spending many hours talking to small business owners about their frustrations with marketing, I realized I could help them by showing them how to use storytelling in their marketing.
So I teamed up with world renowned Ericksonian Hypnosis trainer, and NLP expert Doug O'Brien. Together we created a training program on how to easily create and use stories in your marketing.
Doug has been teaching storytelling skills to sales people and small business owners for the last couple of years. And he combines storytelling with his Sleight Of Mouth skills for easy ways to overcome the common objections that stop your prospects from buying.
Doug is the author of the bestselling book on the persuasion patterns known as Sleight of Mouth, and perhaps he is most famous for his skills with Ericksonion language patterns.
Ericksonian patters are simple yet powerful ways to use very influential language. How powerful? Well when Dr. Erickson used them...
There was a therapist by the name of Milton Erickson who was famous for telling seemingly random stories to his clients, and then those same clients would report back that after hearing the story, their problem was gone.
Their problem just disappeared!
Erickson's secret was that his 'teaching tales', were not just tired old fairytales, but instead he used amusing incidents from his own life or the lives of previous patients. And these tales carried with them special meaning for the person's problem.
Erickson also used special 'language patterns' inside his stories to make them more effective by tapping into the subconscious mind. Which is why we added the word "hypnotic" to the program title.
And because Doug is widely considered to be one of the BEST when it comes to Ericksonian patterns and how to use them... you can too.
Discover how to use the same highly persuasive methods used by the world's top marketing pros, politicians and news media.
Here's some of what you'll discover in this program...
Stories are PERSUASIVE. Stories trigger EMOTIONS. Stories STICK in the mind. Best part... stories appeal to ALL PEOPLE. Doug shows you how easy it is to use stories in your marketing.
Once you have your story, you need to know where to use it. Craig shows you where in the sales process to use stories. Including 4 different types of stories for prospects and 5 for customers.
Using the language patterns of covert hypnosis you can weave hypnotic commands into your stories for greater impact. Doug shows you how to do it so it seems a natural part of your story.
Let's face it... most people don't like to write. But what if you could do it faster? What if you never had the dreaded 'writers block'? Craig shares his tips, tricks, & techniques learned from 10 years as a professional copywriter that will make writing your stories faster and easier.
Sleight of Mouth is a persuasion skill, a vehicle for the reframing of beliefs. These simple language patterns can be used in your stories to overcome every single objection you are likely to encounter from your prospects.
Stories can have a powerful hypnotic effect, and when done right, a story can bypass the natural disbelief of your prospects, and allow them to "try on" the benefits of what you offer inside their mind.
We provide you a framework and guidance to write your own story. And in this module you get to hear stories created by others and the suggested improvements from Doug & Craig.
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In addition to the main training modules you get these special bonuses that are designed to complement the training and help you get started implementing what you've learned right away.
A collection of Craig's story based emails he has written over the years. A swipefile is really an idea file. All top copywriters use these for research and story ideas.
This book looks at both changing limiting beliefs and reinforcing useful beliefs, using the 14 "Sleight Of Mouth" patterns. Sleight of Mouth works well inside of stories (as covered in video #5)
A visual guide to The 12 stages of the hero’s journey. A time-tested story format you can use to trigger emotions, build rapport, and eliminate objections.
As shown in the module called "Story Writing Hacks" this is a tool to help you overcome the dreaded 'writer's block'.
Private coaching group where you can ask Doug and Craig questions, post your stories for feedback, and share ideas with the other students.
David Garfinkel is an A-List Copywriter and Marketing Consultant. In this video David reveals his proprietary method for branding that CALLS OUT to the customers you want!
This is the only time David has taught this method. (Previously only used with his $1500/hour consulting clients.)
A typical 2-day training with Doug sells for $695... but you won't have to pay that much.
People paid up to $500 to attend this seminar, plus travel, food & lodging... but you won't have to pay that much.
And a 2-hour coaching session with myself is $400, but you won't have to pay that much.
You can get instant access to this program for only $197.
And we completely stand behind this program, so we offer you this more-than-money-back guarantee.
If you don't like this product for ANY reason. You don't like the way it looks, you don't like how we look, or you just don't want to hear our voices anymore... Simply contact us within 365 days and we’ll refund every penny you paid.
Do exactly what we tell you in this program, and send us proof you did it. If during the next year you don't make at least double what you paid for this program... we'll give you DOUBLE your money back. Plus donate $50 to charity in your name.
That's how sure we are that what we have here works!
It's easy to get started and get instant access to the program right now. You have two options to pay... you can choose the 3-payment plan, or use the full pay option and save an extra $21.
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The next move is up to you. I've shown you that Hypnotic Storytelling Secrets is as risk-free as an offer can be, and if you've read this far I'm fairly confident you are seriously interested in improving your business and your income. All that's left now is to take action.
Just click the big orange “Buy Now” button to get started.
P.S. Remember, you’re covered by our “No-Questions-Asked” 100% Money Back Guarantee. All the risk is on Doug & myself, and all the benefits are on you. If it turns out that you don’t like this program — for ANY reason — simply let me know and I’ll promptly refund you in full.
P.P.S. Hear what someone who was at the live training says about this program...
"They take out the mystery and show it's a skill that can be learned."
Though I've been using hypnotic stories for years, I still want to improve my skills. And I got more than enough to do that in only a weekend.
I liked the combo approach of Craig focusing on marketing with Doug focusing on storytelling and sleight of mouth. And having the surprise session with marketing guru, David Garfinkel, was sweet icing on the cake.
Craig and Doug explain marketing and hypnotic storytelling so it makes sense. They take out the mystery and show it's a skill that can be learned.
My favorite part of the weekend was when we each wrote a first draft story, got feedback, honed it, got feedback, and so on. In that sense, I'd estimate that writing a story is about 10% writing a first draft and 90% editing that draft.
My big personal takeaway: it's wonderful to write a terrible first draft, because it's much easier for me to edit something that exists versus trying to craft a great first draft in my head.
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